British esports organization, EXCEL ESPORTS, has announced its partnership with HSBC UK. The bank will become EXCEL’s official financial partner and provide financial education to fans. As part of the collaboration, HSBC will work with EXCEL to develop activations that enhance fans’ financial literacy. The bank will also teach EXCEL’s players and talent the fundamentals of money management at a young age.
This partnership is not the first time HSBC has worked with an esports company. In 2022, the bank partnered with ONE Esports and has been educating young people about making sound financial decisions. HSBC’s partnership is the latest in a string of deals for EXCEL, including collaborations with PCSpecialist, Sony INZONE, and EE. The financial terms of the partnership were not disclosed.
Becky Moffat, HSBC UK’s Chief Marketing Officer, expressed her excitement for the partnership, saying, “We’re incredibly excited to be partnering with EXCEL, working together to help young people and entrepreneurs build financial skills and make informed decisions. This is a crucial aspect of empowering the next generation, and we’re proud to be supporting it.”
